The main idea of this logo born by joining two crystal goblets in order to draw a «W» of wine, simultaneously its splash produces the map of Europe. Therefore, of the morphology of logo is perceived: the wine world, the roaming of the master and cultural transversality of studies. The sinuosity answered two criteria: on the one hand has the will to seem liquid like wine, on the other hand to give a institutional image, modern and contemporary throughout social networks.