Daniel Marcelo | University Folder design 2014-15 - Daniel Marcelo

Folder design. URV 2014-2015

The design is accompanied by the following riddle as title of the proposal: “Find the three-letter acronym that represent us” (Referring to the initials of the University of Tarragona: URV). The intention was twofold, to involve the student during the voting, as if it were the game “Where’s Wally?” Nonetheless, the graphical plot of the proposal arises from considering the URV as an entity with Mediterranean values, an autochthonous philosophy and a genuine spirit. Therefore, the color and shape are derived from these features, in addition, through the “voronois” we execute the concept based on an organic and alive morphology, and at the same time it is supported through this vital network textured stained glass, drawn from the same Sagrada Familia by Antoni Gaudí.

Year: 2014
Category: Design Folder, Graphic design.
Customer: Rovira i Virgili University
Result: Finalist (last stage)